What are the benefits?
Feature highlights
The benefit of listing your business with Google My Business will help give you more local SEO exposure, helping you to capture more local leads for your business.
As part of the Google My Business Profile, your business location will also feature on Google Maps, which can be another source of leads, if used correctly.
The key searches we look at here are:
Map searches
Location searches
Industry searches
Intent searches
Each of these searches can provide signals for Google to show your business for the correct terms. Google My Business is a very powerful tool for local businesses that want to get more local leads.